Answer these questions

1. Kickstarters model is all or nothing, meaning that if the total funding request (e.g., $17,000) is achieved in the time (e.g., four weeks), they get the total amount pledged. But if the funding request is not achieved in the timeframe, even if they are short by one dollar, the company gets nothing. How important is this model for campaign success?

2. Analyze the data in Table 1 (fundraising results for week one). What conclusions can be drawn from this analysis? What actions, if any, should be taken for the subsequent weeks?

3. Analyze the data in Table 2 (Facebook metrics for week before launch and week one). What conclusions can be drawn from this analysis? What actions, if any, should be taken for the subsequent weeks?

4. Is there a relationship between fundraising results and Facebook posting? How effective is the Facebook posting by e2s team in driving fundraising performance? Is there room for improvement?

5. What should the team be worried about at the end of week

Let me know if there is any additional information needed.

Table 1: Fundraising Results for Week One Table 2: Selected Facebook Metrics for Week Before Launch and Week One \begin{tabular}{lrrrrrrr} & \multicolumn{2}{c}{ Before Launch } & & & & \\ Date & 3/29/12 & 3/30/12 & 3/31/12 & 4/1/12 & 4/2/12 & 4/3/12 & 4/4/12 \\ Published Social Posts & 1 & 0 & 0 & 1 & 0 & 2 & 0 \\ Daily People Talking About E2 & 8 & 2 & 2 & 2 & 1 & 18 & 6 \\ Daily Page Engaged Users & 14 & 2 & 2 & 8 & 3 & 30 & 14 \\ Daily Total Reach & 374 & 121 & 91 & 267 & 131 & 1169 & 469 \\ Daily Organic Reach & 235 & 16 & 6 & 196 & 42 & 301 & 173 \\ Daily Viral Reach & 148 & 106 & 85 & 78 & 97 & 953 & 310 \end{tabular} \begin{tabular}{lrrrrrrr} \multicolumn{9}{c}{ Week One } & & & & \\ & 4/5/12 & 4/6/12 & 4/7/12 & 4/8/12 & 4/9/12 & 4/10/12 & 4/11/12 \\ Date & 2 & 1 & 1 & 2 & 1 & 1 & 0 \\ Published Social Posts & 31 & 30 & 7 & 26 & 6 & 7 & 2 \\ Daily People Talking About E2 & 110 & 63 & 24 & 76 & 33 & 41 & 9 \\ Daily Page Engaged Users & 1817 & 1388 & 766 & 973 & 730 & 631 & 336 \\ Daily Total Reach & 281 & 248 & 137 & 237 & 236 & 297 & 55 \\ Daily Organic Reach & 1634 & 1230 & 655 & 803 & 529 & 369 & 292 \end{tabular}