Answer these Questions from the case study, $$Virtually Free$$

$1.$ Consumers, whether adults are children, have to learn how to play online games like Tiny Zoo or Castleville. In this part of the book, learning is described as being either intentional or unintentional. Explain your opinion on whether these games are learned more by intentional or unintentional learning mechanisms.

$2.$ Brand loyalty is an important marketing concept. Define the concept of schema. How important is the brand schema in consumer decisions to play these games? Do you think consumers think of the company $($Zynga$),$ the game $($Cityville$),$ or the host $($Facebook$)$ when playing the games?

$3.$ All consumer behavior is motivated by something. What motivations underlie online gaming and purchasing of online games? In the case of parents paying for virtual goods used by their kids, what value is involved inthe consumption?

$4.$ Consumer attitudes play a role in online gaming?