Answer these questions: Intelligence is analyzed information which in turn becomes decision-making intelligence when it has ramifications for the firm.

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False

Marketing makes food available when we want it, in desired quantities, at accessible locations, and in sanitary and convenient packages and forms (such as instant and frozen foods).

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False

Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.

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False

It is possible to define every person and every organization in the world as a market segment because each is unique.

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False

In creating marketing strategies to cope with inflation, managers must realize that, regardless of what happens to the seller's cost, the buyer is not going to pay more for a product than the subjective value he or she places on it.

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False