answer this question from the article above:

While this scenario might seem like something out of a science fiction movie, the use of automated tools for decision making and customer interaction is widespread. Brainstorm examples of other companies or services that might be using automated tools right now.

Gary Lucas couldn't stop looking across the maze of Gary interrupted, "You have access to all of our user cubicles into the conferenceroom on the other stde of the oflice. data?" He looked at Thomas with a distressed expression on Hisboss. Richard Matthews, was having what looked like a spir- his foce, but Thomas motioned for him to calm down and Ited discussion with a group of five people Gary had never seen keep listening to the pitch. Thomas continued, "Now that we beione. Even without being in the meeting or being close enough can predict when a customer is about to leave, we can take to read people's lips. Gary knew what the meeting was about. action tokeep him interested. We know when customers need The company he worked for, Why Walt, Dates, was strug- a potential 'match' in order to kecp paylng for the service. All pling. Not only was competition fierce in the online match- we have to do is send them some messages from ai dummy making industry. but subseriptions at his company had been account so they think someone is interested. drying up due to a more challenging problem: The latest anal-_ "Depending on how much you want to invest in our soluysis of user statistics revealed that 15 percent of the total sub- Uon. "Thomas continued. "we can even have these dummy seribers were female while 85 percent were male. How could accounts engage in complex interactions that take place over the company retain subscribers if the competition between weeks or months. After several weels or months, the dummy male users was so fierce? Many male subscribers were unable account will Indicate that it bas found someone else. There to find a match, even after months of trying Unfortunately for does not have to be any actual follow-through: the custorner Gary, the manager of customer retention, unhappy customers will just think that it didn't work out. The best part is that you don't keep paying. Despite marketing efloris and discounted won't have to pay employees to interact with customers this subscription offers aimed at female users. Gary had been can all be done with our AI platform. Theselong-term interacunable to balance out the disproportionate customer base. tions willkeep custorners paying and inflate the hope that they He was worried that his fob was on the line. Ifis replacement \& will actually find someone using your sitel" might be sitting in that meeting with his boss right now. Gary looked back over at the conference room just in time to see Richard open the door and wave him osen. Gary hastily made his way to the conference room. As he took a seat at the end of the table, Richard smiled at him and said. "Gary. I think these consultants bave a plan that can bring this company back to lifel" Gary sighed with reliel. It sounded like his lob was safe for now-but what kind of miracle had the consultants promised to make Richard so ogtimistic about the future? iMatch Thomas, the lend consultant, began his pitch to save the company, Flichurd nodded and smiled as Thornas explained his idee. "The key to maintaining subscribers ou this type of site, "Thomas explained, "is kneping them interested. We need male users to have some sort of postive experience on the site before they reach their theshold of getting discouraged and cancel their subseription. Our consulting team has created a model baced on all of your uscr data, and we are able to pertict when a male user is on the wrge of cenceling halt subicniption witha high drgne of accuracy?" Al-Jedis sigh. Part of him wanted to go talk to Richard and tell him this was a bad idea; the other part of him decided that it might be to terms with to start polishing his resume. directed him to cut all marketinerence room. His boss had . The Ethics Gulde in Chapter 1 introduced Kant's categorfstart looking to hire allingerative as one way of assessing ethical conduct. This chearing of creating the guide introduces a second way, one known as utifitarianism. osigned a 6-month con- According to utilitarianism, the morillty of an act is deterwould begin implementation mined by its outcome. Acts are judged to be moral if they of their customer retention tool starting the next day: result in the greatest good to the greatest number or if they Gary looked down at the business cards the consultants maximlze happlness and reduce suffering. had given him after the meeting - they all workedi for a com-_ Dsing utilitarianism as a guide. killing can be moral if puny called Al-jedis. Gary realized At stood for "artinclaliotel. it results in the greatest good to the greatest number. KIIIligence." He couldn't bellevethey were poing to essentially use Ing Adolf Flitier would have been moral if it stopped the robots to trick people into thinking they were about to find a Holocaust. Similarly, utilitarianlsm can assess lying or other match on the site. He suddenly felt chills down his spine. trick "forms of deception as moral if the act results in the greatest people? He was starting to wonder if this could be percelved as good to the greatest number. Iying to somenne with a fatal fraudulent or even Illegal. What if someone found out about Ithess that you're certain he or she ivill recover is moral if what they were doing? The company would be destroyed. Gary it increases that perwon's happiness and decreases his or her leaned back in his chair, stared at the ceiling, and let out a long suffering