ANSWER THIS QUESTIONS:

1. What e-commerce benefit is cost effective, quick and easy to produce, and has global reach? O Smart bidding O Print marketing Online advertising O Social media campaigns 2. Before online advertising, what type of audience was nearly impossible for small to medium-sized companies to reach? O The audience of elite shoppers O A younger audience O A global audience O The competition's audience 3. Fill in the blank: _ offer a variety of campaign types to help digital marketers craft specific messaging in their online ads to attract and engage potential customers. O Digital strategists O Google Ads O Social media platforms Web browsers4. Whatis a benefit of using a Search campaign? 0 Boosts sales by getting people to buy from a retailer's online store 0 Reaches over 90% of intemet users worldwide 0 Quickly helps identify solutions to searches 0 Reminds returning customers to revisit a retailer's products 5. What type ofcampaign provides a simpler business marketing experience by combining Search and Display campaigns and allows Google to control must of the ca mpaign's management? 0 Diverse campaigns 0 Smart campaigns 0 Automated campaigns 0 Mediagenerated campaigns 6. Fill in the blank: For ecommerce, Smart shopping campaigns are the best Smart campaigns to help maximize 0 search capabilities 0 shopping potential 0 brand interest 0 product development 7. Fill in the blank: When a digital marketer creates a Smart Shopping campaign in Google Ads, by default, it sets bids that maximize the - within their provided average daily budget. customer experience O clicks per customer O ad spend O value of conversions B. Fill in the blank: Those in the e-commerce industry use _ _ to determine when a business will receive a potential increase or slowdown in revenue sales. O seasonality O Smart Bidding Google Ads Search campaigns 9. Consider the following scenario: An e-commerce specialist measures efficiency frequently. In the off-season, they revisit their goals and demand trends. Based on their review, they realize that they need to determine their company's bidding strategy for the on-season, consider new customer acquisitions, and start using Google's Ads' Performance Planner. Based on the actions the e-commerce specialist needs to take, what are they planning for? Conversion value Profitability O Seasonality O Budget changes10. How can e-commerce specialists optimize their e-commerce strategy? Select all that apply. Conduct more research on the industry's booms and slumps Reconsider pricing Provide a digital checkout process Simplify the buying process