Question: ANSWER Traditional approaches to consumer behavior have focused on the abilities of products to satisfy rational needs, but q , also guide ( s )

ANSWER
Traditional approaches to consumer behavior have focused on the abilities of products to satisfy rational needs, but q, also guide(s) many purchase decisions.
mood congruency
hedonic motives
inertia
the happiness economy
IDON'TKNOWYET
ANSWER Traditional approaches to consumer behavior have focused on the abilities

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