Answer True or False for the following

1. Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service.

2. Physical distribution starts with understanding consumer needs and finding low-cost solutions to getting goods to consumers.

3. Distribution includes both physical movement of products and the establishment of intermediary relationships to guide and support the movement of products.

4. The three commonly used systems for establishing price structures are cost-based pricing, demand-based pricing, and competition-based pricing.

5. The basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market mix (controllable), to achieve a productive match or fit with a companys market environment (uncontrollable).

6. Perceived value is simply what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it.