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Big Data Empowers Sustainable Farming operaron los weather, the forecast for the opend wine forect 24 hour and seveday periode A By the motief The 21st century, the world poonexpected to reach a 9.7 billion people, 33 percent increase over today's population. In order to save fun ger in the future growers and businesses are being to rere the boot how to grow crops in favor of moving toward more precise and sustainable approaches that produce higheidsoba food pro duction will have to increase by 70 porce over current and more efficiente ods for producing crops, dairy products, and met wild to be developed Waste which canyon during the culturale chances about one-third of the food produced the world. A health is also a concert Brian Walch CEO of Vital Herd observes "Forty percent of dairy Cows et il each year " The US Department of Agriculture estimates to economic loss from animal seness and demon ha $5 billion with worldwide losses eaching 12 times this amount. With agriculture con suming 70 percent of the world's freshwater supply, methods need to be developed to conserve this precious resource Big Date and technology can help address these challenges and support the trend toward when tommercrowy fertige aid so forth Agribusiness Monsanto mais pre scription to farmers that provides oled gestions regarde which seeds to plant based on the farm's soll types as history and past the company also testing technology that we computer logarithms to analyze data 10 ident which fields are key to support com seeds planted develop ther. Both of these innovations can lead to greater yolds in food production DuPont Pioneer launched Encirca, a dote platform to help farmers the sta to improve crop production and use Seed nitrogen, and water more efficiently. The platform can to provide growers with feld specific weather forecasts. Gre that Other mening productive to the prevent spoliage and water the ansportation stars of the is chain Sone estimates suggest that between 10-15 percent of the food pols during transport, costing approximate $25 to Tech Mahindra an IT Service.com pa bed in Bangalore, India, provides caled Farm to Fork Sensors located each container monitor and transmittem perature and other information viac data networks Problems are ed other utomatically or when the ship antes et port Big Data changing the way foos grown in the world. Using precision techno og data and cloud computea technologies, agribusinesses and growers tapping more precise information to info their dechion making ultimately resulting more efficient crop yields and reduced w during all stages of the value chain Discussion Questions sustainable farming Big Doto refers to the analysis of massive amounts of data compan les collect from customers, social media sites, blogs, and other sources in order to improve products, reduce costs, and attract and retain customers. In an agricultural context, the use of real-time data gathering and analysis about such variables as weather, moisture levels in the solar quality. Wind speed and direction temperature, humidity and crop maturity can lead to the development and use of preci slon agriculture technologies. According to Ulisses Mello, who heads a team of scientists from IBM Research-Ball, such technologies can marmite food production, minimize environmental impact and reduce costs. Here are some examples of how compa nies and growers are using Big Data to be more efficient and productive with regard to forming The Climate Corporation developed "CI- mate FieldView, a cloud-based platform Throughout history farmers have developed and relied on their own methods of gather ing information about the crops, Predicting the weather, and so forth. What are some of the key drivers of change and innovation that are encouraging growers to begin using some of the Big Data agricultural techniques discussed in this case? Explain Assume that you manage a com farming operation with 50 full-time employees You want to motivate your old fashioned amployees to change the way they think about planting, watering, fertilizing, hor- vesting, and transporting com to the mar ket. You are convinced that Big Date and related technologies should be used to increase your farm's crop yield. Referring back to Exhibit 15 B in this chapter, how will you unfreeze, move and refreese your employees' views About using data and Secay for this purpose? Source1.5, How Big Date and Tech W Imane Arion Form to Table Fobet, March 23, 2017, www.obe.co LG How Detali. Going Feed Ninebon People by 2050. Tech Republic, accessed by 10. 2016, www Dechreube.com World Population Projected to Reach by 2050. ed Nations Depart the officonomic and Social Affairs, July 29, 2015 www.no, Presion Agriculture Using Pedive Weather Analytics to Feed future Generations.com Dany website www.ibm.com A Connelly Tang's Got Uses New Techno esanticky.com. 1. 2014. www.my com CD Meng Photos today.com.co Daewoo March 29, 2014, www new.com, Canto De Crunch Wife Word C www.bbc.com 376 PART 5 1 Controlling Big Data Empowers Sustainable Farming that combines milions of weather mea surements and so observations to predict temperature, and wind forecasts for 24-hour and seven-day periods. Accutate weather forecasts belo farmers know when toimigate their croos, apply fertilitet, and so forth Agribusiness Monsanto mais pre- scription to farmers that provides detalled suggestions regarding which seeds to plant based on the farm's soll type, dis ease history and pesti The company ato testing a technology that uses computer logarithm to analyze data to identity which is wreely to support com seeds planted closer together. Both of these innovations can lead to greater yields in food production DuPont Pioneer launched Enca data platform to help farmers mine the data to improve crop production and use Seed, bogen, and winter more efficiently. The platom can also provide growers with The specific weather forecasts. Given that towers for growers obedecor Omerdatang products to help soolage and we dong the cotton stages of the och Sonstige ben 10 und 15 percent of Soos during transcort.com 525 Tech Monic pany bed in Bangalore system called to Port to heach container motor andra perature and other data was Probleme find the B Data change the way foods grown in the wonderin ogs, real time and coding technologies, gribadows apping more precision is er decision making during a stages of that By the middle of the 21st century, the world's population is expected to reach nearly 9.7 billion people, 33 percent increase over today's population. In order to save oft hun ger in the future, growers and agresses are beginning to unfreeze their thinking about how to grow crops in favor of moving toward more precise and sustainable approaches that produce higher yields Global food pro duction will have to increase by 70 percent over current levels and more efficient meth ods for producing crops, dairy products, and meat will need to be developed Waste which can occur at any point during the agil cultural value chain is about one-third of the food produced in the world Animal earth is wise a concer Brian Walsh, CEO of Vital Herd, observes: "Forty percent of dairy cows get each year. The US Department of Agriculture estimates total economic loss from animal sickness and death is more than $5 billion, with worldwide losses reaching 12 times this amount. With agriculture con suming 70 percent of the world's freshwater supply, methods need to be developed to conserve this precious resource. Big Data and technology can help address these challenges and support the trend toward sustainable farming Big Doto refers to the analysis of massive amounts of data compan es collect from customers, social media sites blogs, and other sources in order to improve products, reduce costs, and attract and retain customers in an agricultural conted, the use of real-time data gathering and analysis about such variables as weather, moisture levels in the soil, at quality. Wind speed and direction temperature, humidity, and crop maturity can lead to the development and use of prec- sion agriculture technologies. According to Ulisses Mello, who heads a team of scientists from IBM Research Brazil, such technologies can maize food production, minimize environmental impact and reduce costs." Here are some examples of how com nies and growers are using Big Data to be more ufficient and productive with regard to farming The Climate Corporation developed "C mate FieldView," a dood based platform Discussion Questions employees www booting technology for purpose Source Baison Throughout history, farmers have developed and relied on their own methods of the ing information about the cros, predicting the weather, and so forth. What are some of the key drivers of change and innovation that are encouraging growers to begin using some of the Big Data agricultural fediques discussed in this case? Explain Assume that you manage a conforming operation with 50 full-time employees You want to motivate your old-fashioned employees to change the way they think about planting watering fertiliting. hal- vesting and transporting.com to the mar et You are convinced that Big Data and related technologies should be used to increase your farm's copyield. Referring back to B 158 in this chapter, how will you been move and retreate your 376 PARTS Conting