ANSWER WITH (TRUE OR FALSE) ?

1- Valve is the onstamer's perception of the balance between benefits tori veil tram a

product or service and the sacrifices made to experience those benetite.

2- Social risk is felt when the custoners self-esteem or selfimage is endangered my am

act ef purchase or consumption,

3- Time series methods is one of the sale forecasting techmiques that can be applied

providing useful information for CRM,

4- Value-in-use as a concept suggests that products don't hold value until enstomer

consume them,

5- Holbrook's eight types of consumer-experienced value occur separately.

6-In B2C contexts, companies tend to find customized solutions regarding value

through parterships with customers.

7- The relationships between business customers and their suppliers typically tend to be much closer than between household members and their suppliers.

8- Customization gives companies a competitive advantage and revenue and doesn't have any cost implications.

9- Value is only experienced when customers use the products and services.

10-Holbrook's typology of consumer value assumes that all eight types of value occur

together in any consumption experience,

11- Customized Solutions should be based on the company's insight rather than the

customers.

12- Customization can only be applied to some parts of the offer.

13- Mass Customization is the same as offering customers more choice.

14- Tour operators are an example of Product-service bundling.

15- A brand is specifically the symbol that distinguished a product from its competiti

16- Quality is fitness for purpose, proposes that quality is measured by creating prod that meet customers' expectations.

17- The criteria for segmenting consumer markets is grouped into two categories:

attributes and benefit segmentation.