Question: Answers do not have to be long-winded and super complex!! Simple, quick to the point answers are best. 1. Explain the main differences among SEM,

Answers do not have to be long-winded and super complex!! Simple, quick to the point answers are best. 1. Explain the main differences among SEM, SEO, and PPC. 2. Describe in general how Google PageRank works and how that impacts on-line marketing. 3. Describe Share of Voice 4. Describe On-Line Sentiment

5. Describe what On-Line Reputation Management Tools are and what they do for marketers. 6. Describe Remarketing (or Retargeting), how you would use it, why you would use it, and how it makes for a challenge with attribution.

7. Give two different examples of how "Events" and "Triggers" work together.

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