Ants No More Downstream SCENARIO I Cost Gross Margin Gross Margin $ Selling Price The Figgis Agency $10 00 40 00 Kane Associates Brokers $0 00 5 00 Mallory's Experiential Marketing $0 00 6 00 Trexlor Sales Agency $0 00 7 00 Dillon Wholesalers $0 00 8 00 National Retailers $0 00 45 00 Consumer $0 00 Total Channel Margin $ unit of retail selling price

Question: Ants No More - Downstream SCENARIO I Cost Gross Margin % Gross Margin $ Selling Price The Figgis Agency $10.00 40.00% Kane & Associates Brokers


Ants No More - Downstream		SCENARIO I
	Cost	Gross Margin %	Gross Margin $	Selling Price

The Figgis Agency	$10.00	40.00%
Kane & Associates Brokers	$0.00	5.00%
Mallory's Experiential Marketing	$0.00	6.00%
Trexlor Sales Agency	$0.00	7.00%
Dillon Wholesalers	$0.00	8.00%
National Retailers	$0.00	45.00%
Consumer	$0.00

Total Channel Margin
$ / unit
% of retail selling price

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