Question: Any company would do! Main task Task 1.3: CSR strategy and Mkt mix elements Assessment type: Video and/or audio presentation Description: Select the global company

Any company would do! Main task Task 1.3: CSR

Any company would do!

Main task Task 1.3: CSR strategy and Mkt mix elements Assessment type: Video and/or audio presentation Description: Select the global company that in your opinion has highest CSR standards. Make an analysis of their marketing mix variables that foster this image. 5 mins video. See sections below for further details. Main task You have recently been appointed Marketing Manager, of your brand of your choice. Select a global company, that in your opinion, has the highest application of Corporate Social Responsibility (CSR) standards. Provide an overview and analysis of their marketing mix variables that enhance and delivery of CSR in a x5 minute video and/or audio presentation, including a x150 word summary with Harvard Ref

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