Question: Any given price a company charges will fall somewhere between one that is too low to produce a profit and one that is too high
Any given price a company charges will fall somewhere between one that is too low
to produce a profit and one that is too high to produce any demandKotler &
Armstrong,
Select a pricing strategy that is most applicable to your organisation and discuss how
this strategy can be used to benefit your companys marketing plan and secure
competitive advantage
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