Any good vision statement makes choices between alternatives. For example, if your vision places you in the Traditional and Low End markets, you implicitly plan to give up High End, Size, and Performance markets. It must also stand up to critique...from yourself. A self-critique looks at what you are giving up, and at the threats you face. You are comparing the potential of your vision against alternatives. Prepare an analysis that explores these issues. The following questions will help to develop your thoughts. Each company begins with the same strengths and weaknesses. What actions might you think are necessary to create strengths? What actions could you take to address weaknesses? Place your response in context of the need to acquire, bundle, and leverage the resources required to create a sustainable competitive advantage. At this point, you should be thinking about which core competencies will be needed for your companys vision and mission. Will you develop a core competency in marketing? R&D? Automation? Worker skills? Plant capacity? How might you use resources to develop these?