1. Obtain a list of your company’s customers and analyse it by addressing the following points:

a. What types of customers does your company service? (Divide the list into industry sectors/types and calculate the percentage of customers in each industry type).

b. Research each type of group of customers and find out what their needs are. List the key needs of each group and/or each client your company has. Note: To do this thoroughly, you may need to design a short customer questionnaire to send out to customers and/or to use in your research with specific customers and specialist customer service staff.

c. Explain the research approach you used to obtain this data and attach any questionnaires or surveys used in the process.

2. Select a customer from each sector/type in your list and record what their needs are then,

a. Check the company records and obtain feedback from the customer to see if the customer receives their products/services:

i. On time,

ii. In good order and with no errors/returns,

iii. At an agreed price,

Answer rating: 100% (QA)

Customer Type Retail of sales Farmer cooperative 9096 Other chemical manufacturers 796 396 Key needs ... View the full answer