Question: AP HANA is a relational database management system created by SAP. To sell its product, SAP promotes the importance of the systematic design, collection, interpretation,

AP HANA is a relational database management system created by SAP. To sell its product, SAP promotes the importance of the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities. What is this called?

Crowdsourcing

Research design

Marketing research

Marketing analytics

Big data

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