Apart from eclectic paradigm and FSA-CSA framework, we also learnt how the Resource Based View (and its
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Apart from eclectic paradigm and FSA-CSA framework, we also learnt how the Resource Based View (and its VRIO framework) and Dynamic Capabilities theory help MNCs to gain their sustainable competitive advantages especially in international markets.
Provide an example of a MNC and discuss how it has successfully leveraged its unique resources and dynamic capabilities to expand globally.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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