Question: Apex Corp. asks its consumers to determine how they perceive the similarities and dissimilarities among relevant product attributes for a group of competing brands. In

Apex Corp. asks its consumers to determine how they perceive the similarities and dissimilarities among relevant product attributes for a group of competing brands. In this case, Apex Corp. is most likely using the technique of ________.
perceptual mapping
analysis of variance (ANOVA)
bivariate regression analysis
concept testing
behavioral targeting

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