Question: Apex Ink Producers is considering moving from using its current salesperson - based sales channel to a multiple channel model. Which of the following is

Apex Ink Producers is considering moving from using its current salesperson-based sales channel to a
multiple channel model. Which of the following is a reason Apex would use multiple sales channels
instead of a single channel?
a. The company's sales model channels all customer through its web portal.
b. The company's customers would like to purchase products using various methods.
c. The company's costs associated with multiple channels are sure to be offset by increased
margins on products.
d. The company's customer base is located in multiple areas all over the country.
e. The company's sales staff is requesting flex-time.
 Apex Ink Producers is considering moving from using its current salesperson-based

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