Appendix A: Company Information

Client: Trend Forward

Company Overview

A Saskatchewan retail company known for its fast$-$fashion clothing for men, women, teenagers, and children. They have physical stores in Sask and an e$-$commerce platform.

Trend Forward offers affordable, trendy, fashionable clothing and accessories catering to various styles and preferences, allowing the company to appeal to a wide range of consumers.

The company's business model is centered around fast$-$fashion, which involves quickly moving new styles from the catwalk to retail stores. By focusing on efficient supply chain management, design, and production processes, Trend Forward can offer new items at competitive prices.

The currently use a cost leadership strategy, which involves keeping production and supply chain costs low to offer lower prices to customers. The company achieves this by sourcing materials from costeffective suppliers, optimizing logistics$,$ and employing efficient production techniques. This approach enables Trend Forward to maintain its low prices and remain competitive.

The brand has also invested in developing a strong online presence, with an e$-$commerce platform allowing them to reach customers across Sask.

Business Problem

They have experienced a reduction in revenue of $25\%$ in $2023$ over $2022$ in their physical stores. Their online sales have only increased by $8\%$ in $2023$ over $2022.2023$ sales revenue was $$10,000,000.$

The cost to source the materials for producing their products has increased by $5\%$ due to inflationary pressures.