Appendix A - Weighted Competitor Analysis Use your list of the industry's key success factors and measures of competitive strength or weakness. Assign weights to each competitive strength measure based on its perceived importance. Score competitors (use the same ones from your competitor section and group map above) on each competitive strength measure and multiply by each measure by its corresponding weight. Sum the weighted strength ratings on each factor to get an overall measure of competitive strength for each firm. Here is a temblate vou can use Weighted Competitor Analysis Takeaway Use overail strength ratings to draw conclusions about the firm's net compettive advantage or disadvantage and to take specific note of areas of strength and weakness. Appendix A - Weighted Competitor Analysis Use your list of the industry's key success factors and measures of competitive strength or weakness. Assign weights to each competitive strength measure based on its perceived importance. Score competitors (use the same ones from your competitor section and group map above) on each competitive strength measure and multiply by each measure by its corresponding weight. Sum the weighted strength ratings on each factor to get an overall measure of competitive strength for each firm. Here is a temblate vou can use Weighted Competitor Analysis Takeaway Use overail strength ratings to draw conclusions about the firm's net compettive advantage or disadvantage and to take specific note of areas of strength and weakness