Mission Corporate Marketing Plan Objectives Objective 1 Objective 2 Key Performance Indicators Stakeholder (WHO?) Role (WHY) Priority
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Question:
Mission
Corporate Marketing Plan Objectives
Objective 1 | |
Objective 2 |
Key Performance Indicators
Stakeholder (WHO?) | Role (WHY) | Priority Level | Consultation Method |
Activities
Activities – what is to be done? | Objective – why will we do it? | Resources – what will you need to get the task done? | Procedure – how will it be done? | Responsible person – who will do it? | When | KPI |
Operational Plan | ||||||||
Business Goals | Objectives | Actions & Strategies | Responsibilities/ | Key Performance | Deliverables | Resources: | Timelines | Contingency |
Profitability | - Increase revenue - Minimize costs | - Increase add-on sales - Provide good products and services - Offer promotions - Reduce wastage | ||||||
Customer Service | - Increase positive feedback - Decrease customer complaints | - Provide Training - Improve customer service standards - Build rapport - Hire more staff | ||||||
Retention | - Promote staff rapport - Decrease staff turnover | - Conduct Team meetings - Establish a reward system - Conduct team building activities | ||||||
Efficiency | - Increase productivity - Reduce delays | - Provide Training - Provide Resources | ||||||
Growth | - Increase customer base, market share, product range, capacity, staff number, etc. | - Offer Loyalty Programs - Observe the market - Hire more staff | ||||||
Reputation/ Recognition | - Increase positive public relations - Increase public presence - Promote social responsibility - Avoid unethical acts | - Take part in social activities - Conduct marketing efforts - Follow laws and legislations |
Resource Requirements
Detail resources required and specify how you consulted workplace specialists and conducted appropriate research to acquire this information.
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Budget
Monitoring processes
Approvals
Name | Position | Date approved | Signature |
Related Book For
Intermediate Accounting
ISBN: 978-0132162302
1st edition
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
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