APPENDIX B: MARKSTRAT Defense of Operations group project.

Having competed in the MARKSTRAT simulation for several years, it is now time to defend your operations to the Board of Directors based upon the strategic objectives you set for your firm.

The defense should consist of the following:

$1.$ re$-$articulation of the mission statement of your firm

$2.$ defense of overall market share and profits achieved

$3.$ major strategic steps you took through the simulation

$4.$ most important accomplishments

$5.$ biggest mistakes

$6.$ why you should be retained, retained with a merit pay increase or fired by the Board as managers$-$

The deliverable of this defense is the presentation and the associated powerpoint file that should include speaker notes.