Apple Case Assignment $(80$ points$)$

Read the following case $($included with McGraw$-$Hill Connect$)$ and respond to the discussion prompts.

Apple, Inc. $($MHE$-$FTR$-078)$

Discussion Prompts

What type of corporate diversification strategy $($Richard Rumelt classification scheme$)$ is Apple pursuing? Explain your rationale. $(10$ pts$)$

List all of Apple's current product diversifications. $(10$ pts$)$

Identify the product's industry life cycle stage for each of Apple's product diversifications. Explain what Apple needs to focus on for each product diversification according to the industry life cycle. $(20$ pts$)$

Analyze Apple's product diversification using the BCG Growth$-$Share Matrix $($every product diversification should be part of one category$).$ Explain your rationale. $(20$ pts$)$

What are Apple's core competencies $($identify at least two$)?(10$ pts$)$

Considering Apple's core competencies, using the core competence$-$market matrix, what would your recommendations for Apple be on its diversification strategy? $(10$ pts$)$