2. Apple has a very high customer equity (CE) value. Apple has gained this high CE value due to

1. Extreme customer loyalty
2. Exceptional technological ingenuity
3. High customer retention fees
4. Pricey customer acquisition costs

1. A new app was released providing consumers with digital coupons for products the consumer indicates they frequently purchase. The app gives different users coupons with different values and shares purchasing as well as demographic information with the product manufacturer. Under what circumstances would the information sharing with product manufacturers be ethical?

1. If the apps terms of service indicated who they would be sharing information with and what information would be shared
2. If the app ensured that their targeting was not discriminatory based on race, ethnicity, gender, age or disability
3. If the apps terms of service indicated that different users would receive different discount values
4. This scenario is never ethical

2. One of the benefits of using a CRM system is that data can be analyzed and provided to assist in measuring the value that the future lifetime revenue an organizations customers will generate minus customer acquisition costs and customer retention costs. This value is referred to as customer

1. Enterprise
2. Revenue
3. Expenditures
4. Equity