Question: Apple has a well - established brand with a high degree of brand loyalty. There are diehard Apple users who prefer only Apple products. As

Apple has a well

-

established brand with a high degree of brand loyalty. There are diehard Apple users who prefer only Apple products. As a result, Apple can have a very short channel, exercising a great deal of control. In this example, which factor is affecting channel choice?

.

product factors

.

market factors

.

factors of ownership

.

producer factors

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