(Apple Inc. AAPL - Computer Hardware)

Prompt

This milestone requires you to write a draft of the Overview and Financial History sections (Sections I and II) of Final Project I, the corporate valuation report. This milestone requires you to select and focus on a specific corporation of interest from a provided list for the larger final projects. To support your selection, you are encouraged to use Mergent Intellect. Refer to the provided Mergent Intellect Instructionsfor assistance in navigating this resource.

Specifically, the following critical elements must be addressed in this milestone:

1. Overview: This section of your report will be devoted to providing a thorough overview of the background of the corporation you selected and setting the foundation for your later discussion of the challenges financial managers face. Specifically, you must address the following:
   1. Describe the market to which Apple Inc. AAPL - Computer Hardware) belongs, identifying the products or services your corporation sells, and the share of the market it has.
   2. Describe the customer base of Apple Inc. AAPL - Computer Hardware) and the top competitors for this customer base. Be sure to consider what motivates the customers and the challenges the organization faces in retaining the customer base.
   3. Describe the key inputs and sources of those inputs used to create the products or services as well as the key resources for corporate operation (such as staff, facilities, technologies, etc.) and the extent to which attaining all these resources presents a challenge to the particular organization.
   4. Analyze key market trends and issues within the industry for potential risks to the organization.