Question: Apple Inc. opened its first retail store in 2 0 0 1 in McLean, Virginia. Until then, its products had largely been sold through other

Apple Inc. opened its first retail store in 2001 in McLean, Virginia. Until then, its products had largely been sold through other retailers (e.g. Best Buy, Circuit City, CompUSA). By building and operating its first mall-based retail stores, Apple was engaging in:
Apple Inc. opened its first retail store in 2001 in McLean, Virginia. Until then, its products had largely been sold through other retailers (e.g. Best Buy, Circuit City, CompUSA). By building and operating its first mall-based retail stores, Apple was engaging in:
Forward vertical integration
Outsourcing
Horizontal integration
Backward vertical integration
Total quality management (TQM)

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