Question: Apple is going to open a clothing store which would be a new line of business for the company. It will use the cost of

Apple is going to open a clothing store which would be a new line of business for the company. It will use the cost of capital of a similar clothing store as the discount rate to evaluate this project. Which one of the following terms describes the evaluation approach?

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Market play approach

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Pure play approach

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Subjective approach

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Equity approach

.

After

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tax approach

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