Question: Apple just released its iPhone 11 range. Apple is introducing a successor to its iPhone XR today, dubbed iPhone 11. The cheaper LCD-equipped iPhone XR

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Apple just released its iPhone 11 range. "Apple is introducing a successor to its iPhone XR today, dubbed iPhone 11. The cheaper LCD-equipped iPhone XR has become the most popular iPhone in the world over the past year, and Apple is now updating it for 2019 and beyond. Like last year's model, the iPhone 11 includes a 6.1-inch display, and the design is almost identical to last year, too, with the notch at the front for the Face ID camera. Apple is adding new color options, with purple, white, green, yellow, black, and red all available. Apple's biggest design changes are in the camera at the rear of the device. Last year's iPhone XR had a single 12-megapixel wide-angle camera, but the iPhone 11 now includes a dual-camera system with an additional 12-megapixel ultra-wide camera that supports 2x optical zoom. There's even a new immersive camera interface that lets you see outside the frame, so you can see the details of the photos you're taking with the ultra-wide camera. The camera is clearly a big deal here for Apple, and the company is adding multiscale tone Translate camera is clearly a big deal here for Apple, and the company is adding multiscale tone mapping that deals with highlights differently depending on where they are. There's also a new high-key mono portrait effect, and portrait mode itself will now work on pets. Perhaps the biggest addition is Night mode, to better compete with Google's Pixel devices and Samsung's latest Note 10 and S10 handsets. Night mode uses adaptive bracketing to improve shots taken at night. iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512G models in midnight green, space grey, silver and gold starting at RRP A$1749 inc. GST and RRP A$1899 inc. GST for the 64GB models. Customers can also get iPhone 11 Pro fro RRP A$1249 inc. GST with trade-in and iPhone 11 Pro Max from RRP A$1399 inc. GST with trade-in from apple.com/auc, in the Apple Store app and Apple Stores. iPhone 11 Pro and iPhone 11 Pro Max is also available through Apple Authorised Resellers and select carriers (prices may vary). 1. There are three key pricing strategies. Name and explain which 1. The strategy you believe is applicable to the Apple iPhone (1 marks) 1.there are three key pricing strategies. Name and explain which 1. The strategy you believe to apple iPhone 2. Also, why each of the other two strategies is not applicable 2.there are two new products pricing strategies 1. Which new product pricing strategy did apple use? 2. Justify your answer 3. Provide two example of marketing channel member functions that apply may use 1. Explain and provide two examples of marketing channel length that apple may use 2. Channel organization - what type of (CMV or VMS's) do you believe apple uses and explain your choice 4. For each promotional strategy provide one example of how Apple uses each strategy to either generate enthusiasm fo its new products or sheds old and existing stock to create an Integrated Marketing Communications Model (5 marks) 5. Advise whether Apple uses a push or pull system strategy when announcing its latest product releases. Please explain. (1 mark)

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