Question: Apple makes a deal with a chip supplier, Broadcom, and Taiwan Semiconductor Manufacturing announces the construction of new manufacturing facilities in the US . (

Apple makes a deal with a chip supplier, Broadcom, and Taiwan Semiconductor Manufacturing announces the construction of new manufacturing facilities in the US.(A) If Apple were to purchase Broadcom, would this purchase represent a forward or backward integration? Define each and give examples other than this Apple deal. (B) Given five forms of power, i.e., coercive power, information (expert) power, legitimate power, referent power, and reward power, how might Taiwan Semiconductor Manufacturing employ each of these forms of power with its channel partners? Give illustrative examples. (C) Taiwan Semiconductor Manufacturing has received tax subsidies encouraging them to open these US facilities. What form of power are the state governments employing by offering these tax subsidies? (D) Considering Apple's vast array of products, everything from Consumer iPhones to Enterprise Information Technology and Security Services for corporations, for which products would Apple use pull-based marketing strategies? For which products would Apple use push-based marketing strategies? Give reasons for each of your answers.

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