Apple markets several lines of personal electronic devices, including computers, smartphones, and tablets. Spend some time on
Question:
Apple markets several lines of personal electronic devices, including computers, smartphones, and tablets. Spend some time on Apple’s website and learn more about its products, and then think like a marketing manager to answer the following questions.
Questions
Which of Apple’s products are its stars, cash cows, question marks, and dogs?
Which of the four market growth strategies in the product–market expansion grid have you observed Apple using?
How does Apple employ the elements of the marketing mix—product, price, place (distribution), and promotion?
The iPhone was available in the United States in June 2007 but was not available in Canada until a year later. Similarly, although Apple released the iPad in the United States in April 2010, international consumers, who were able to “pre-order” the product in May, were told that availability in their country had not yet been determined. Research what happened with the Apple Watch, and any other new Apple products. What can you infer about Apple’s international growth strategy?
Financial Accounting An Integrated Statements Approach
ISBN: 978-0324312119
2nd Edition
Authors: Jonathan E. Duchac, James M. Reeve, Carl S. Warren