Question: Apple offers its iPhone 1 3 Pro Max for $ 1 , 1 9 9 , under the presumption that consumers see the smartphone as

Apple offers its iPhone 13 Pro Max for $1,199, under the presumption that consumers see the smartphone as priced at "something over $1,100" rather than "about $1,200." This is an application of what pricing strategy?
Multiple Choice
prestige pricing
below-market pricing
odd-even pricing
 Apple offers its iPhone 13 Pro Max for $1,199, under the

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