Question: Apple or Tesla 2 . Innovation can be explained through the Innovation Matrix by Satell ( 2 0 1 3 ) . Discuss the Innovation

Apple or Tesla
2. Innovation can be explained through the Innovation Matrix by Satell (2013). Discuss the Innovation Matrix? Illustrate your answers with examples using one of the case organisations.
3. Rodgers (1962) diffusion theory helps to explain how innovation can be done in an organisation. What are the four main areas of the theory and apply the theory to one of the case organisations.

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