Apple What$$s Next?

$1.$ How did the introduction of the iPhone in $2007$ lead to its success over its main competitors? Think about the industries it disrupted and how?

$2.$ Do an industry analysis at the time of the iPhone introduction using the Porter Five Forces Model.

$3.$ Do a brief financial analysis of Apple and diagnose its general health.

$4.$ Discuss the current leadership of Apple and what is the leadership effectiveness score that you would assign to Tim Cook. Justify with reasons.

$5.$ What are some key issues that Apple faces based on your environment, financial, and leadership analysis. What recommendation would you offer Apple to outperform its competitors in the future? Be specific.