Apple's current vision statement was introduced by CEO Tim Cook, who statod, "We believe that we are on the face of the earth to make great products and that's not changing We are constantly focusing on innowating We beline in the simple not the complex, We believe that we need fo own and cantrol the primary technologier behind the prodact that we make, and parricipate anly in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focur on the few that are truly important and meaningful to at. We belleve in deep collaboration and cross-pollination of our groups, which allow as to innovate in a way thar ochern cannot. And frankly, we don't settle for arything lexs than excellence in every grotip in the company, and we have the self- honesty to admit when we 're wrong and the cosrage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well, " Apple's Mission Statement Apple's mission statement has also changed over time. The company considers the changing business landscupe, which influences the possibilities of what Apple can do. The company recognizes the changing market and indarry. Apple's current mission statement is, "Apple designs Macs, the best personal computers in the world; alons with os X, ILife, iWork and professional soffsare. Apple leads the digital misic revolution with its iPods and ITunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and it defining the furne of mobile media and computing devices with iPad. " Propose and comment on the learned lesson from that case. Drink soft, a beverage company's mission and vision are not in existence. Analyze how three elements of strategic visioc work for growth of the organization. Apple's mission statement fails to indicate action or goals for other areas of the business. Sugeest 5 recommendations which the company's mission statement can be improved