Applicable VLOs or EESs for This Week's Case Study

• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards, and objectives.
• Use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services, and customer experiences.

This Week's Detailed Case Study Information

Now that you have completed some market research, you should have ideas around what kinds of products and services you are going to offer. Consider the following:

What games sell well?

How do you plan to market the restaurant component of the business?

What product format should you consider for the gaming area?

What about events?

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Then create a product roadmap for your business that details these elements. This plan should summarize your strategic approach to your product offerings, including what you plan on offering and why.

Deliverables for This Week's Case Study

1. Create a product roadmap.