Application and Examples. The ethical challenges (Cases, Choose any situation Case Imagine you are at the museum when a young couple with a camera approaches and kindly ask you if you'll take their picture. They seem nice enough, so you agree to take a photo of them. As you're lining up the shot, the gentleman explains it's the newest model, he got it for only 400 $ and it does this, that, and the other. You take a picture, return the camera, and walk away. It's nice to help people. All perfect reasonable and innocent everyday occurrence, right? But how would you feel if the couple at the Museum raving about their new camera was really a pair of actors planted in targeted locations to praise the virtues of digital cameras to an unsuspecting public