Application Assignment 1 & 2 are based on Article - The New Elements of Digital Transformation in compulsory reading in Theme 5 of this course pack. Read this article and understand the framework The New Elements of Digital Capability, described in it. A snapshot of the framework given in the article is as shown below-

Source: The New Elements of Digital Transformation, Didier Bonnet & George Westerman, HBR, Winter 2021 Issue

APPLICATION ASSIGNMENT NO: 2 (25 Marks) Submit in word document. .

In your own opinion what could be some initiatives that can be taken up in the future for a Real Estate company/department/division in India , in terms of technology implementations / innovations, which can further help in transforming customer experience, operations, employee experience, business model, digital platform.

Try to incorporate the learnings from the class sessions to bring out your explanation wrt the following sections, highlighting the relevant underlying elements in the discussion within each section.

transforming customer experience (Experience design, Customer intelligence, Emotional engagement)

transforming operations (Core process automation, Connected and dynamic operations, Data-driven decision-making)

transforming employee experience (Augmentation, Future-readying, Flexforcing)

transforming business model (Digital enhancements, Information-based service extensions, Multisided platforms)

transforming digital platform (Core, external facing, Data)

Think about the possible technologies, their deployment and capabilities required, to implement the suggested initiatives.

Describe the benefits envisaged, such as, improvements to business, ease of operations, etc., as possible outcome-based scenarios.

Write minimum 3 to 4 pages.