Question: Application Exercise Let's get some practice assessing both the micro- and macro-environment. Assume you have been hired by TBSL as a consultant to analyze its

Application Exercise

Let's get some practice assessing both the micro- and macro-environment. Assume you have been hired by TBSL as a consultant to analyze its marketing environment. Specifically, TBSL wants you to analyze two specific aspects of the company's environmentone micro and one macro, and give advice. TBSL has two major questions for you to answer:

1. Who will be the main direct competitor for TBSL? What would you say are the main strengths and weaknesses of this competitor? How would you suggest TBSL compete with this competitor?

2. What are the main legal regulations TBSL must abide by to make and sell its bars in the United States? TBSL wants a list of the main legal regulations it will need to consider; what do these regulations require TBSL to do or not do?

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