application exercise, please answer and complete in full sentences

APPLICATION EXERCISE What is your favorite brand of sandwich cookie? If you'te the most Americans, chances are it's Oreo. In fact, Oreos are so popular that many poople think. Oreo was the original sandwich cookie. But they te wrong. Sunshine first markeled its Hydrox sandwich cookie in 1908 . Hydrox thrived untal 1912, when Nabisco (now past of Kratt) launched Oreo. With Nabisco's superior distribution and advertising. Hydrox was soon outmatched. By 1998 , Hydrox sales fotaled $16 million, while Oreo's revenues wore at \$374 million. Hydrox has been purchased by Keebler (subsequently purchased by Kellogg), whose elves are trying to give the cookie a major facelif. You are part of the Keobior team deciding what to do with the Hydrox brand. Purpose: To show students how important branding can bo to product success. Studonts try to relaunch the Hydrox cookie brand (the original chocolate sandwich cookie) by investigating branding issues, including brand name and brand mark, dotermining the role of packaying, and assessing the feasibility of brand extensions Instructions: Document your activities and exercise in this application exercise assignment. Koop good notes that you will nubme as part of this assignment. Activities and questions to answer: 1. Can you re-creale Hydrox through a name change? What kind of brand name could go head-to-head with Oreo? (Most people untamilar with Hydrox think it is a cloaning product.) Make a list of five possbilites to be submited with this assignment. 2. Next, how can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a briet packaging plan for the new Hydrox (or whatever name you chose). 3. Can you modify the original formula to make something now and more competisve? Will a brand extension work here? Why or why not