Application - The Container Store: Intense Employee Commitment

Directions:

1. Read the Experiential Learning Case about the Container Store on page Page 367 - Chapter 11. The main thrust of this case is that The Container Store puts a high premium on employee motivation, hoping to improve customer service and resulting in an increased share of the market, sales, and profits.
2. Answer the following questions about this case:
   • There are several Motivation Theories discussed in this case and the chapter. Which did the Contained Store use? Were they effective? Comment on some elements of the theories used.
   • Where do Process and Content Theories fit into the Container Store's use of motivational theories?