Applie is planning to hold a fundraising dinner at one of the local hotels. It has two
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Question:
- Applie is planning to hold a fundraising dinner at one of the local hotels. It has two options for the dinner:
OPTION 1: Marriott
a. Fixed rental cost of $4,800
b. $8.00 per person for food
OPTION 2: Hyatt
a. Fixed rental cost of $2,500
b. $11 per person for food
In addition to the rental costs, Apple will incur an additional $1,600 administrative and marketing expenses. Apple will sell tickets for $35 per person.
- Which option provides the least amount of risk? Explain.
- Calculate the break even point (sales or units) for each option. Which option has the lowest breakeven point? Show your calculations.
- Which option Apple choose if 600 people are expected to attend? Show your calculations.
- Which option provides the greatest degree of operating leverage if 600 people attend? How will profits change if an attendance increases by 10%?
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