Question: Apply basic marketing research concepts to the Pick n Pay case study. Discuss the importance of market research in understanding customer preferences and behaviours, especially

Apply basic marketing research concepts to the Pick n Pay case study. Discuss the importance of market research in
understanding customer preferences and behaviours, especially in the context of the Smart Shopper App. Identify
specific research methods that Pick n Pay could have employed to gather insights and improve the app's marketing and
functionality.

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