Apply key terms and concepts to use in an integrated marketing communications campaign. Topic 1

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Apply key terms and concepts to use in an integrated marketing communications campaign.

Topic 1 Detail one of the biggest PR disasters of 2020/2021. Tell us what happened and how the brands/companies responded.

What have been the consequences of these disasters, if any? Do the experts believe the disasters were handled well or not? Elaborate.

Using two online sources - not your textbook - briefly five tips for handling a PR crisis.

Related Book For answer-question

Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

See More Books

Posted Date: Feb 19, 2024 01:10 PM

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Apply key terms and concepts to use in an integrated marketing communications campaign. Topic 1

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One of the biggest PR disasters of 2020 was the backlash faced by Facebook due to its handling of misinformation and hate speech on its platform The c... View the full answer

Contemporary Advertising and Integrated Marketing Communications

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