Question: Apply the buying decision process concept to demonstrate how a consumer will pass through the first (3) steps of the process when making a decision

  1. Apply the buying decision process concept to demonstrate how a consumer will pass through the first (3) steps of the process when making a decision to purchase a fitness tracker.

  2. Propose two (2) product differentiation strategies that leading companies in the sector like Fitbit or Jawbone may adopt, or have adopted, to make their products stand out from the competition.

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