Apply the Marketing Mix (4 Ps) to the 'Gospel of Jesus Christ' as it was in effect
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Question:
Apply the Marketing Mix (4 Ps) to the 'Gospel of Jesus Christ' as it was in effect in the 1st century. Explain each of the 4 Ps.
What is the product (there is confusion today about the product – what was the product in the 1st century?)
In the New Testament what is seen as the Price of the Gospel Product?
What was the Distribution System to get the Product to the consumer?
What was the Promotional System – Message and media?
Related Book For
Business
ISBN: 978-0133354263
8th Canadian Edition
Authors: Ricky Griffin, Ronald J.Ebert , Frederick Starke, Melanie Lang, George Dracopoulos
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