Question: Apply the marketing research process to answer the question: Should the ice cream shop offer edible spoons? by listing each step and discussing the research

Apply the marketing research process to answer the question: "Should the ice cream shop offer edible spoons?" by listing each step and discussing the research activities that would lead the marketing team to answer the research question.

Briefly summarize the importance of stepping through the marketing research process in order to determine the feasibility of a new product.

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