Question: Apply the most common tools ( Survey ) utilize to gather customer data and opinions to enhance the company`s processes and systems and match the
Apply the most common tools ( Survey ) utilize to gather customer data and opinions to enhance the company`s processes and systems and match the customers` expectations following the below instructions:
Customers opinions about Services provided in hotels in Saudi Arabia 1-Identify the main points you want to gather information about, and start creating 10 questions (Follow the guidance on types of questions and characteristics : 1. Ask questions in a format that is appropriate to the questions purpose and the information required. 2. Make sure the questions are relevant, proper, and qualified as needed. 3. Write clear, concise questions at the respondents language level. 4. Give the respondent a chance to answer by providing a comprehensive list of relevant, mutually exclusive responses from which to choose. 5. Ask unbiased questions by using appropriate formats and item constructions and by presenting all important factors in the proper sequence. 6. Get unbiased answers by anticipating and accounting for various respondent tendencies. 7. Quantify the response measures where possible. 8. Provide a logical and unbiased line of inquiry to keep the readers attention and make the response task easier. 8- Be clear, direct and concise when writing your questions
(quality management)
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