Apply what you learned in this video about the general cultural tendencies of Norwegians and Italians to
Question:
Apply what you learned in this video about the general cultural tendencies of Norwegians and Italians to discuss a proposed advertising campaign to help curb smoking in young teenagers (ages 13-15 years old) in these markets. Please note that it is illegal for teenagers under the age of 16 and 18 to purchase tobacco in Italy and Norway, respectively.
https://www.youtube.com/watch?v=YMyofREc5Jk
How would you differentially advertise to Norwegians and Italians to influence their smoking behavior? Please describe your advertising theme for each culture. What are some reasons for this? Some things to consider are their different appreciation/respect of rules, differences in emotional responses, differences in speaking styles, etc.Apply what you learned in this video about the general cultural tendencies of Norwegians and Italians to discuss a proposed advertising campaign to help curb smoking in young teenagers (ages 13-15 years old) in these markets. Please note that it is illegal for teenagers under the age of 16 and 18 to purchase tobacco in Italy and Norway, respectively.
How would you differentially advertise to Norwegians and Italians to influence their smoking behavior? Please describe your advertising theme for each culture. What are some reasons for this? Some things to consider are their different appreciation/respect of rules, differences in emotional responses, differences in speaking styles, etc.
Accounting Tools for Business Decision Making
ISBN: 978-1118128169
5th edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso